READ MORE »]]> Hi Ladies!

With only five days left until Summer Trends 2012 by Loose Button, we are happy to announce the lucky winners to the event!  We will be in contact with the winners soon through email with all the details.

Please reply with your RSVP by May 13, 2012 to ensure a spot for yourself (plus one!) on the guest list : )

Thank you for participating in the contest!  Keep your eyes open for more events by following us on Facebook and Twitter.

The lucky winners to Summer Trends 2012 by Loose Button

Jenny Wu
Whitney Wen
Elaine Gao
Yvonne Gao
Samantha Beaton
Aney Mei
Susan Yu
Samantha Cheng
Emma Walpole
Paula Antunez
Amy Barber
Jennifer Kaupert
Sarah Ramkissoon
Cathy Drohan
Mary Dube
Rena OBrien
Jana David
Melanie Leakey
Ashley McQuoid
Maria Chedrese
Andrea Rabiewsky
Margo Novak
Suzanne Niavradaki
Renee Hung
Hiba Ali
Tanya Kinaszcuzuk
Alisha Vieira
Lillian Mok
Grace Fallowfield
Sarah Hamilton
Mary He
Brittany Couwillon
Suzanne Steunenberg VanSligtenhorst
Kathryn Crisp
Sheila Sankey
Clara Eid
Toni Griffin
Hazel Tong
Roxanne Puder
Nikki Hollingsworth
Miranda Gjergji
Meggin Logan
Shellina Mudaliar
Jillian Caswell
Jenny Besasparis
Celayna Martin
Janet Butler-McPhee
Victoria Ip
Anjali Handa
Lindsay K.
Debra Bolger
Maggie Thistle
Laura Adams
Kelly Kaye
Julie Leeds
Anna Nieboraczek-Melick
Vivian Chow
Sondra Munn

See you soon <3

READ MORE »]]> To celebrate our First Birthday, the Loose Button Team decided to invite some of our bloggers and vloggers from around the Greater Toronto Area to come meet the Team. We first headed to Sephora where the Ladies learned about some of the hottest products and trends, and each got mini-makeovers from the wonderful Sephora staff. Then, we headed back to our offices where the Influencers enjoyed refreshments (such as beautiful cupcakes courtesy of Chubby Bunny) and met more members of the Loose Button Team like our Chief Marketing Officer, Aditya Shah.

Here are all the Lovely Ladies who joined us that day! We were delighted to be in such great company, so we decided to ask them for their go to beauty tip to share with Loose Button Members.

Our Influencer’s Beauty Tips

Valentina Dang (Life is Miscellaneous) – Your eyebrows frame your face, and so often are they neglected in beauty routines. It makes a huge difference if eyebrows are filled in. If you are new at filling in your eyebrows, try using a powder that is one shade lighter than your natural hair colour like the e.l.f. Studio Eyebrow Kit.

Joanna Le (xJole) – Sculpting can bring definition to your face, and is something that everyone should do everyday. Simply sweep a bronzer or a dark blush like Coppertone by MAC in the hollows of your cheeks and apply a pretty blush like Orgasm by Nars to the apples of your cheeks.

Faniya R. (Did You Know Canada) – Make sure that you moisturize everyday. This is so simple, and so essential. Try a natural face cream like Burts Bee’s Radiance Day Creme.

Ashley Gunawardana (xo – ashley – xo) – Even if you only have 30 seconds, putting on a bit of mascara pulls your entire look together. Try using Lancome’s Hypnôse Doll Lashes for dramatic doll-like lashes.

Melissa Hwang (World of 4) – Pick one feature to emphasize, and keep everything else natural and neutral. Try a smokey eye with nude lips, or bold lips with dewy eyes.

We were delighted to celebrate our First Birthday with the wonderful Influencers who helped us get to where we are now. This event was amazing, so keep your eyes open for future invites!

-The Loose Button Team

READ MORE »]]> Hi Loose Button Commuity!

This March, we’re turning 1! We certainly couldn’t have done it without you, so the entire Loose Button Team would like to warmly thank you for your support.

In celebration of our growth, we’ve included seeded welcome cards in all March Luxe Boxes. These wildflower seeds are super easy to plant, and will leave your home smelling awesome just in time for spring. We are planting a wildflower plant from a seeded welcome card, and we’ll be posting our little plant’s progress as it grows.

Here’s how you can plant your seeded card:

Step 1 – Prepare your Materials

Gather everything that you will need to grow your own wildflowers. You will need:

-Seeded Card

-Pot 

-Soil 

-Water

-Lots of Love

Step 2 – Fill the Pot

Fill your pot most of the way to the top with soil. Ensure that the soil is firmly packed, but not too tight.

Step 3 – Place the Seeds

Place the Loose Button Seeded Welcome Card on top of the soil. If your pot is smaller, it is ok to tear up the card and layer the paper a few times.

Step 4 – Moisten the Soil

Water the soil and the card until the soil is moist, but not soaking.

Step 5 – Cover the Seeds and Watch them Grow! 

Cover the seeded card with 1/2 inch of moist soil. Ensure that you water your plant regularly so that the soil is always moist. Make sure you show your plant your love everyday, and watch it grow in a week or two!

We have planted our wildflower plant at the Loose Button Office, so we will be posting updates on the progress and growth of our plant. Keep your eye out on Facebook, Twitter, and on this Blog Post for more! Please let us know how your plants are doing – we are super excited to see pictures!

Thank you again for supporting us as we grow, and enjoy your March Luxe Boxes!

-The Loose Button Team

READ MORE »]]> In February, all Loose Button members who received a Mèreadesso product in their Luxe Boxes were invited to send five of their friends a complimentary sample of Mèreadesso Face and Neck Toning Gel.  This giveaway was extremely successful, and we are sending out almost 1000 samples next week!

Interview with Linda Stephenson, Founder of Mèreadesso Woman 

Due to the interest in this brand, we secured an interview with Linda Stephenson, the founder of Mèreadesso Woman. This fabulous entrepreneur created a line of simplified skin care products that promise to eliminate dozens of products from your skin care routine. Here`s what she had to say:

Loose Button: How did you come up with the name Mèreadesso Woman? Does it hold a special meaning?

Linda: It is a combination of “mère” for mother in French (as a nod to having no extra time when I became a mom) plus “adesso” which means “now” in Italian.  So literally: Mother-Now-Woman.  I also thought the name sounded elegant…

Loose Button: This all-in-one efficient beauty approach sounds very appealing, so what has been the response from consumers, bloggers, stores…?

Linda: You know, I thought the response would be good – because I believe in this line so much – but the response has been phenomenal!  I especially love when customers are so skeptical that it is possible – and when they see how well and quickly the products work, they are actually blown away and I love that level of surprise!

Loose Button: What has been your most rewarding experience since launching the Mèreadesso Woman line ?

Linda:  I think when I connect with consumers directly and I get that positive response.  Definitely whenever I guest lecture at George Brown College to the students in the aesthetics and makeup-artists classes is a highlight – working with future industry professionals to talk about not only my line, but the industry and how different products/ingredients work in general is always rewarding and fun.

Loose Button: Finally, where can Loose Button members get their Mèreadesso Woman products?

Linda: The easiest for anyone in Canada/US to order products is directly from www.mereadesso.com

Winners Announced

On top of sending their friends a complimentary sample, members who invited their friends were entered to win the Grand Prize of an entire line of Mèreadesso products. Also, all the friends who redeemed their samples were entered to win one of ten Luxe Boxes. Here are the lucky winners:

1 of 10 Luxe Boxes

Magdalena Grzyb from Kingston, ON

Shannon Schneider from Toronto, ON

Ayesha Ekanayake from Calgary, AB

Susan Brindisi from Collingwood, ON

Shareen Liong from Edmonton, AB

Roslyn Rampersad from Toronto, ON

Maria Tapawan from Brampton, ON

Bushy Volekaert from Aylmer, ON

Julie Timoffee from New Westminster, BC

Angela Leffler from Breslau, ON

Grand Prize

Roni Sue Coulter from Toronto, ON

Congratulations to all the winners! Thanks to everyone who participated in this giveaway, and keep your eyes open for our next partnership! Let us know who you want us to work with in the comments below, or on Facebook and Twitter.

READ MORE »]]> Hey Ladies,

READ MORE »]]> Hi Loose Button Community!

Between Monday, March 5th to Thursday, March 8th, a question will be posted on Twitter with the hash tag #LBVelourContest each day. Simply enter by answering the question before midnight, and everyday, one winner will be chosen at random. Daily winners will be given the opportunity to receive their choice of any pair of Velour Lashes!

On Friday March 9th, a question will be posted on Twitter with the hash tag #LBVelourGP. You will have until Sunday March 11th at midnight to participate to win the Grand Prize of an entire line of Velour Lashes! The winner will be chosen on Monday, March 12th by the Ladies at Velour Lashes based on creativity.

1. This contest is only open to Loose Button Members

2. Follow @Loose_Button and @Velourlashes on Twitter, and like Loose Button and Velour Lashes on Facebook

3. Please answer daily questions with the hashtag #LBVelourContest, and the Grand Prize question with the hashtag #LBVelourGP.

4. Retweet your favourite answers, and get members to retweet yours. Every time someone retweets your answer, you get entered into the contest again.

5. Winners for the daily giveaway (Monday to Thursday) will be chosen randomly. The Grand Prize winner will be chosen based on creativity by Velour Lashes.

Good Luck! :) 

READ MORE »]]> Hi Ladies!

We’ve been looking through your feedback, and are delighted to see lots of great feedback on products included in your January Luxe Box. We wanted to remind you of some of the coupons you’ve received last month so you can continue to enjoy these products in your daily routine.

Fekkai Hair Care

Fekkai Hair Care products are available at Shoppers Drug Mart, Holt Renfrew and eBeauty.com. Use the coupon in your Luxe Box when purchasing Fekkai products at Shoppers Drug Mart locations near you and receive 8000 Shoppers Optimum Bonus Points, worth $10 off your purchase.  Click here to check out the map that we’ve put together showing all the Shoppers Drug Mart Locations near where you live. This offer expires February 28th, so make sure you take advantage of this soon!

Until March 2nd, Shoppers is also hosting a contest where you can win 3 million Optimum Points, worth $5000 at Shoppers Drug Mart Locations.

Schick Hydro Silk Razor

Schick Hydro Silk Razors are available at many locations across the country. With your coupon, you are eligible to receive $4.00 off any Schick Hydro Silk Refills and 55 cents off any Skintimate Shaving Gel.

Seattle’s Best Coffee

Seattle’s Best Coffee is available at a variety of grocery stores, including Sobeys, Walmart, Safeway, and IGA. Use the coupon in your Luxe Box to save $1 off 340 grams of coffee.

We hope you take advantage of these offers! Please let us know which coupons you used on Facebook, Twitter, or by commenting below.

READ MORE »]]> Hi Loose Button Community!

We are excited to be partnering with FLARE, Canada’s Fashion Magazine to bring you a limited edition FLARE Luxe Box. This month, we have painted our classic black Luxe Box red to embody the essence of FLARE in celebration of the month of love. We have also redesigned several other details in the Luxe Box, including choosing the exact shade of red, creating the FLARE tissue for this month’s Luxe Boxes and revamping our product card!

After 30 years, FLARE continues to be the magazine Canadian women turn to for the latest information on fashion, beauty, health, and entertainment. Fashion and beauty go hand in hand, and in February, your Luxe Box will give you a fun, exciting, and convenient way of trying new beauty products that you usually get combined with expertise from FLARE editors.

Lisa Tant, Editor-in-Chief of FLARE says it well when she describes the Luxe Box experience: “Nothing says indulgence quite like a box of beauty products delivered straight to your door!”

Please use the comment section below, Facebook, or Twitter to let us know what you want you think of this month’s redesigned Luxe Box. Also, let us know what future collaborations you’d like to see, and we will work hard to get them for you.

February is the month of love, and Loose Button is just trying to spread a little more of it!

The Loose Button Team <3

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At Loose Button, we are passionate about redefining the discovery experience when it comes to quality beauty products. Ever since the first Luxe Box was introduced in early 2011, the Loose Button community has grown by leaps and bounds, making it the largest beauty subscription service of its kind in Canada! Over 280,000 beauty products have been sampled so far by the community, and we continue to add great brand partners such as Calvin Klein, Prada, Benefit Cosmetics, Moroccanoil, Lise Watier every month.

Our team comprises of talented and ambitious individuals who bring a diverse set of experiences from the beauty, publishing, retail, social media and technology industries.  Not only that, we count on the support of individuals such as Harry Rosen, the former president and publisher of The Toronto Star and the former President of YSL Beauty as part of our advisory board. Our growth hasn’t gone unnoticed. We have been featured in Toronto Star, National Post, The Globe & Mail, Elle Canada and many more in the past year alone.

We see even faster growth on the horizon and are looking to grow once again! We have listed some of our open positions below. If any of the positions interest you, please send us an email at careers@loosebutton.com with your resume/cover letter with the appropriate job title in the subject line (e.g. – “[Brand Manager] My resume!”). We look forward to hearing from you!

Here is a quick peak at what it is like to work at Loose Button:

• We’re not your ordinary group of people. Our team is led by a Top 40 under 40 and made up of accomplished and entrepreneurial individuals who are emerging experts in their own field.
• Every team member actively contributes to the strategy and direction of the business in a meaningful way. It’s much more than a job. It’s a way of life.
• There’s never a dull day because we’re always innovating and pushing the boundaries with what’s possible. Entrepreneurship is in our blood.
• Challenges don’t faze us. We accept them as the reality of our business and hire people who are ready to face them every day.
• In the end, it all boils down to attitude. If you love learning in a fast-paced (very fast) environment, then this might just be the right experience for you.

——————————————————————————

Brand Manager

Responsibilities:

• Building brand outreach strategy & closing out partners (Do you love selling?)

• Managing relationships with brand and retail partners on an ongoing basis

• Building persuasive proposals & analytics reports for brands

• Always thinking about how to innovate our business model (Blue Sky thinking)

• Building a team with other talented individuals such as yourself

Desired Skills & Experiences:

• You take great pride in creating high quality presentations and have an eye for detail and design.

• You can articulate your thoughts well, enjoy building relationships with new people and can strike up meaningful conversations with strangers.

• You think and work independently and find it suffocating when you are told what to do.

• You can juggle multiple responsibilities and still keep track on what’s important any given time.

• You have had experience with these roles in the past – sales, leadership, account management, consulting and other client facing positions.

• BONUS: You have work experience in the makeup / cosmetics / beauty / retail industry!

——————————————————————————

Community Manager

Responsibilities:

• Taking ownership of company’s online public image and persona

• Managing and growing a highly engaged online community of beauty enthusiasts across Facebook, Twitter, blogs and other channels that we haven’t even explored yet!

• Creating well written and informative content through newsletters, blog posts, articles and social media content to inform and engage with our customers

• Building relationships with other PR professionals and quickly executing important PR campaigns

• Working with brand partners to design, plan and run marketing contests and campaigns on a large scale

Desired Skills & Experiences:

• You have an outgoing personality, are comfortable chatting online and “offline” and enjoy the idea of being the “face” of a company.

• You have been immersed in the social media space for a while now, and understand how to use it for business purposes.

• You have experience in crafting great content that appeals to your audience.

• You realize that you need to be available (at times) on evenings and weekends since “community management” doesn’t really stop after work hours!

• You need to be results-oriented and focused on driving forward your key metrics.

——————————————————————————

Member Services Representative

Responsibilities:

• Managing member queries and issues in real-time to make their day just a little better

• Interacting directly with members, acting as the voice and persona of a fast growing company

• Thinking on your feet to solve problems in a live environment

• Building a brand image based on impeccable member service

Desired Skills & Experiences:

• You have excellent written and verbal communication skills

• You have an outgoing personality and love making other people’s days

• You enjoy doing everything possible to answer someone else’s questions

• You have worked on the front lines with customers (e.g. Retail Sales Associate, Customer Service… etc)

• You are comfortable speaking on the phone in a professional environment

• You are extremely organized and make to-do lists to get all your work done

——————————————————————————

Director of Operations

Responsibilities:

• Manage the end-to-end processes of delivering Luxe Boxes to our customers every month

• Track costs, and identify cost-saving opportunities across the entire supply chain

• Assist in the design and sourcing of packaging materials

• Liase between multiple internal and external departments throughout the shipment process

Desired Skills & Experiences:

• You are extremely organized and detail oriented

• You have managed large projects with multiple stakeholders

• You can articulate your thoughts well, enjoy building relationships with new people

• Can operate under extremely stressful and time sensitive situations

• You think and work independently and find it suffocating when you are told what to do.

• You can juggle multiple responsibilities and still keep track of what’s important at any given time.

• You have experience with these roles in the past – supply chain, consulting, accounting, banking… etc.

READ MORE »]]>

We wanted to notify you of a quick update to our shipment policy this month. In the past, Luxe Boxes have typically been shipped out on a daily basis as soon as they are packed. A typical shipment week normally spans over 7 days. However, we have received overwhelming feedback from our community that it’s not fair for some members to get their boxes early, while others are still waiting for their tracking numbers. In addition, since reviews are posted online very quickly (often within a few hours!), it removes the element of surprise of that month’s Luxe Box for those members. Lastly, we sometimes run into unexpected delays with the arrival of products from our brand partners which directly impacts the delivery of your Luxe Box. As an example, we have been notified of one such delay by one of our brand partners this month. In order to minimize the impact of these factors as much as possible, we have reduced the number of shipment days to 3 this month. Thus, all January Luxe Boxes will be shipped out next week between January 25-27 (Wed-Fri). Please expect to receive your tracking number by 9 pm EST on those shipment days. We recognize that this update will significantly delay the arrival of your Luxe Box this month and we apologize in advance for the inconvenience. We have upgraded your shipping tier from Regular to Express Post to ensure your Luxe Box takes 1-2 days less than it normally would to get to you. This shipping upgrade has been provided at no cost to you. If you are located on the East/West Coast, all efforts will be made to ensure your Luxe Box gets shipped earlier to ensure timely delivery. Going forward, we will also be working closely with our brand partners to ensure they ship their products to us much earlier in the month, allowing us to ship your Luxe Boxes on time. We regret the anticipated delays and rest assured, our warehouse is working overtime and over the weekend to get your Luxe Boxes ready. With this policy update, we would like to assure you that we are taking concrete steps to ensure smoother and earlier delivery of your Luxe Boxes going forward. We know how much you look forward to receiving them and we thank you in advance for your patience as we transition into this new shipping policy. We would love to hear your thoughts on this update. Do you think this is a fair policy? Let us know by leaving a comment on this blog post! Ray Cao and Aditya Shah Founders, Loose Button ———————————————————————————————————— [Update - 12 pm, Jan 17] We have received some questions with regards to the shipment timing of future Luxe Boxes. Due to the update to the shipment policy and the delayed arrival of products, January will be an exception month with the Luxe Boxes being shipped out towards the end of the month using Express Shipping. Going forward, Luxe Boxes will be shipped during the middle of the month within a shorter window of 3 days, allowing you to receive yours before the end of the month!

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